DESIGN IS HUMAN.

The art of intelligent creation is innate in all of us. One could argue that the same force that propels our evolution should mirror the same energy towards our well-being.

Design as a discipline has the heavy responsibility of shaping culture and the way humans live. It is for this reason that I believe design should be for the human good.

The term “Human Good” extends to all contexts: physical, emotional, psychological etc,.

The only thing standing between the struggling designer and the master is the a consciousness of their impacts.

For all the reasons above I have missioned myself in the direction of uplifting humanity’s design consciousness.
–DA